Join the Story
This was one of the biggest projects I have been part of. Join the Story is an ad campaign in cooperation with the Mmofra Foundation in Accra, Ghana. They came to us needing ideas of how to get the people of Accra to read more. My group decided to do the celebrity approach. With a lot of research, we gathered images of celebrities that originate from Ghana. Working with their influence, we made a series of ads that would call people to join in the story and read along side the biggest influencers of their culture.
This project was really amazing to work on. The clients were super responsive and amazing to work with. We even got confirmation that a few of the celebrities have seen our designs and would be on board if the campaign went live. Currently, I do not believe the campaign is live.
Process
Style Sheet
This is the style sheet that my group used to design all the posters to fit together in one cohesive campaign.
World Book Capital Logo
This was the logo we used to represent UNESCO’s World Book Capital
Poster Design
This is an example of one of the posters we designed featuring Adjetey Anang.
Final Deliverables
These ads are meant to be posters. Able to be posted and displayed all over Accra, Ghana. Our hope was to inspire people to pick up reading and follow the influence of celebrities. My group and I hope that these posters get used someday and help the Mmofra Foundation achieve their goals.